Hamari kahani
Yeh idea kisi boardroom mein nahi bana. DMs ke inbox mein bana.
Hamari team mein ek creator hai. Apni wife ke saath travel, food aur couple content banata hai, engagement solid hai, aur bio mein wohi line hai jo har creator ki hai: “DM for PR & collabs”. Kaam ki koi kami nahi honi chahiye thi.
Magar har mahine wohi cycle: agencies ko messages, brands ko DMs, PR managers ke replies ka intezar. Sau messages bhejo to do jawab aate, aur un mein se aadha “we will get back to you” hota. Talent ki baat hi nahi ho rahi thi, sirf pohnch ki thi.
Aur hum baqi do? Hum saalon se marketing agencies chala rahe hain. Humne doosri taraf ka dard khud jiya hai: client ke liye sahi creator dhoondhne mein poora hafta nikal jata hai, screenshots par bharosa karna parta hai, follower counts par shak hota hai, aur payment ke baad ghost ho jane ka darr hamesha rehta hai. Budget hota hai, niyat hoti hai, magar system koi nahi hota.
Ek hi office mein baith kar humne dono taraf ki complaints ek doosre ko sunayin, aur ek din samajh aa gaya: yeh do maslay nahi hain, ek hi masla hai. Beech mein bharosay ka pull missing hai. To humne khud banana shuru kar diya.
Hum marketplace nahi ban rahe. Industry barha rahe hain.
Creators aur content is mulk ka naya rozgar hain, aur hum yeh maante hain ke yeh industry jitni barhegi, utne zyada logon ko izzat ka kaam milega. Is liye Wasta ka kaam sirf deals karwana nahi hai. Hamara kaam yeh hai ke creators ko zyada aur mehfooz kaam mile, chhote businesses ko affordable aur verified reach mile, aur agencies apne clients ko pehle se tez aur saste tareeqay se serve kar saken.
Aur haan, growth hum sab mil kar karte hain. Jo creator, brand ya agency Wasta ke saath chalti hai, Wasta usko aage barhata hai: feature karte hain, shoutout dete hain, kahani sunate hain. Woh humein aage barhate hain. Yaad hai shoutout-for-shoutout wala zamana? Wohi cheez, magar poori industry ke scale par. Hum barhte hain to sab barhte hain.
Naam “Wasta” kyun?
Pakistan mein kaam aksar is baat par chalta hai ke kis ka wasta kahan tak hai. Kisi ka mamu minister hai, kisi ka dost agency mein hai. Humne socha: kyun na har creator aur har business ko wohi taqat de di jaye. Ab kisi ka bhi wasta ho sakta hai. Bas is dafa woh sifarish nahi, system hai.
Team
Hum teen dost hain, ek hi office mein, har roz. Do ne marketing agencies chalayi hain aur business ki side ka har dard jaante hain: client kaise milta hai, campaign kaise chalti hai, aur creator dhoondhne mein kitna waqt jalta hai. Teesra khud creator hai jo DMs wala dard roz jeeta hai. Yani is table ki teeno kursiyan hamare paas hain: creator, business aur agency. Karachi based, apne paison par khare, aur is masle ko hal karne par ziddi.
Aage ka plan
- AbhiPortal ka demo tayyar hai, pehle creators ke saath Instagram verification test ho rahi hai, waitlist khuli hai.
- PhirKarachi mein closed beta: pehle creators, restaurants aur salons ke saath asli campaigns. Jo pehle aayega, usko sab se zyada feature karenge.
- Uske baadEscrow payments, agency workspaces aur poore Pakistan ke liye launch. Foodpanda jitna bara naam banana hai, magar creator economy ke liye.